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Kids prefer McDonald's-wrapped food
Topic Started: Aug 8 2007, 05:52 AM (144 Views)
Evil
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The results of a study were just released where preschoolers where given identical food wrapped in McDonald's wrappers and unmarked wrappers and asked which tasted better. The food in McDonald's wrapping always won. :o

http://www.latimes.com/business/la-fi-diet...ack=1&cset=true
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imnamerican
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Scary how influential brand names are these days...even to preschoolers :(
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singlesk8er
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interesting. reminds me of the documentary Super Size me when little kids could pic out pics of Ronald McDonald and other McDonalds characters and then the kids wouldnt know other characters
(forget exactly what pics were shown Id have to watch the movie again) :P
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Judith
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Yeah, I read that on Citynews.ca. It's really interesting... McDonalds is also mainly targeting kids in their commercials too.
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