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Name Change Boost for Top Law Firm

Leading commercial law firm Edwards Geldard has unveiled a double name change - marking the launch of a new expansion drive.

The firm has not only officially taken the wraps off a new corporate identity which introduces a shortened name of Geldards but also it has moved to Limited Liability Partnership status - adding LLP to it's title.

Senior Partner, Rod Thurman explained: "The change to LLP reflects a trend which many leading professional services businesses have been making. Whilst it will not in any way affect the levels of service we offer to our clients, it does provide us with a new legal structure against which we can develop our plans for the future.

"The firm's growth over the last decade has been spectacular. We are in no way complacent however and we are keen to develop what is clearly a hugely successful working formula with our clients and continue our expansion."

Only two weeks ago, the firm opened the doors of a new £4million office in Nottingham and Mr Thurman added: " In both Wales and the East Midlands we see thriving, go-ahead business communities which require an innovative, 'can-do' approach to legal services - that's a requirement we aim to meet."

He said the LLP move had also provided an excellent opportunity to simplify the firm's name. "Many of our clients often referred to us simply as Geldards anyway, so we decided to make it official!

"Alongside these changes we've created a new brand identity which not only modernises our corporate image but also, more importantly, seeks to underpin the values on which we base our approach to business.

"First and foremost we're there to provide our clients with high-quality legal advice which helps them grow their businesses. We like to be known as professional, friendly and accessible and we believe our new brand highlights these features."
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